The name siMOn might suggest that the first name of the founder of this company is Simon. Nope! siMOn stands for Management & Development ('ontwikkeling' in Dutch). It is however a reference to Arianne Simons, an experienced management consultant trainer / coach and manager. The clean style, with an artistic angle perfectly fits her personality and professional style. The logo is often used mirrored on the different expressions, as a metaphor for the work that Arianne does. After all, she always holds a mirror to people and organizations.